Setting up private practice?

Have you decided that you want to set up a private physiotherapy practice?

There are a number of things you need to think about before you set up your own private physiotherapy practice:

• What name are you going to give your practice?
• What is the nature of your practice going to be?
• What pricing structure are you going to choose?
• Creating a website for your practice

The decisions you make will have an impact on the costs you will face and will also affect how quickly you will begin to make money from your practice

Choosing the name of your physiotherapy practice

It can be an enjoyable task, when you decide to choose a name for your physiotherapy practice. But it is a job that must be done right. The name you choose can give a lot of important information to the client so it should be chosen with care.

You may want to give your practice a name which will incorporate your individual personality but this is not the only thing to think about. It might be a better idea to choose a name that will reflect your business approach as this can benefit your practice over time.

Nature of your practice

• Are you going to offer general physiotherapy or will you be specialising in certain areas such as sports injuries or paediatrics?
• Are you going to work in conjunction with other therapists? You may want to form a partnership with podiatrists, massage therapists or occupational therapists so that you can give a broader service to your clients.
• Are you going to sell any physiotherapy equipment? You may want to sell some equipment that your patients would find beneficial such as wheat packs, back rolls, ankle weights or swiss balls for example.
• Are you going to offer strictly appointments which are clinic based or will you be doing home visits or maybe a combination of the two?
• Do you intend to hire anyone to help you or will you be working alone?

Your prices

Certain things to consider are:

• How much will you charge for each treatment.
• Who will pay you (the patient, their company, or their health insurance).
• Will you offer discounts to patients that pay at the time of treatment.
• Will you offer discounts to new patients to encourage them to use your practice?

Creating a website for your physiotherapy practice

You should use your website to generate more patients for your practice. Potential patients should be able to visit your website to get relevant information on the services you provide and the conditions you treat. You can use your website to promote any services or products you provide and this should encourage new patients to book an appointment with your practice.

Physio123 can help you:

• Create an effective website
• Develop a Company Brand
• Get ranked on google
• Create a PPC Campaign
• Increasing your patient numbers

Get started now with a free 6 month trial of our PhysioOne package